Tasman Peninsula’s brand reinvigorated

December 17, 2007


A new website and colour brochure have been created to encourage more visitors to experience the wonders of the Tasman Peninsula and stay longer.

The Port Arthur and Tasman Tourism Association (PATTA) has developed a plan to highlight the region as a perfect short-break destination.

Launching the new initiative, the Minister for Tourism, Arts and the Environment, Paula Wriedt, said the PATTA strategy was also aimed at reinvigorating the region’s brand.

“The Tasman Peninsula offers visitors a range of experiences and attractions,” Ms Wriedt said.

“Port Arthur is just one part of the story.

“This new initiative from PATTA is part of a three-year Tasman Tourism Development Strategy that aims to reposition the Port Arthur and Tasman region as a multi-experience short break destination.”

The new visitor website and brochure encourage visitors to discover the Tasman Peninsula’s natural environment, including ancient sea cliffs and diverse marine life, adventure activities, food and wine, as well as the more well-known heritage attractions.

Ms Wriedt said the State Government provided $17,270 to the PATTA project through the Tourism Promotion Plan’s Cooperative Marketing Fund, to improve its regional promotion capabilities.

“The Government is pleased to be a supporter of this initiative to reinvigorate the Tasman Peninsula’s brand and encourage more visitors to stay longer in the region,” she said.

“This project is an example of a true partnership approach. The Tasman Council, Port Arthur Historic Site Management Authority, Tourism Tasmania, Parks and Wildlife, and PATTA have all taken on board the initiatives of the Tasman Tourism Development strategy and are working cooperatively to reposition and rebrand the region.”

The Government’s $16 million Tourism Promotion Plan was established in June 2006 following the withdrawal of Spirit of Tasmania III.

The Plan’s Cooperative Marketing Fund delivers funding to assist in the promotion of market-ready experiences in Tasmania’s regions, including improving the capability of Tasmania’s Regional Tourism Authorities.

Copies of the brochure are available through Tasmanian Visitor Information Centres, Tourism Brochure Exchange outlets and Tasman region operators.

The new website is at www.tasmanregion.com.au