This has been a very significant project and marks a milestone for the Authority. The website will provide a much more appealing, responsive and flexible base to PASHMA for the increasingly important e-commerce activities of international tourism distribution.
Development of the website has taken place over the last two and a half years, initially through the Department of Environment, Parks, Heritage and the Arts (DEPHA) and more recently with the Department of Primary Industry, Parks, Water and Environment (DPIPWE).
The website was designed by Hobart-based company Future Medium. Project management and implementation was undertaken by the DPIPWE web design team (in particular Simon Alcorn, Matt Lyons and Brigitte deVilliers). Content developed by the Port Arthur Historic Site Management Authority (PAHSMA).
The new website features a much brighter, more appealing design, links to key areas and pages directly from the front page and PAHSMA’s latest news items displayed on the front page. It also offers various ways to stay in touch, including the ability to subscribe to an e-newsletter, receive immediate updates of news stories and media releases and follow or become a fan through a variety of social media channels, including Facebook and Twitter.
The launch of the website marks a further milestone in the implementation of PAHSMA’s strategic marketing plan. PAHSMA’s recently-launched new series of story-based print and television marketing communications all point to the website as the primary response mechanism. The website then offers the visitor further details about those stories before leading the visitor to plan their visit and improve their pre-visit understanding of the Sites and the activities and experiences available to it.
The site also offers resources to teachers, researchers, family historians and others wishing to understand more about how PAHSMA manages the sites.
The website address remains the same as the old PAHSMA website – www.portarthur.org.au